Audience Audit

• Target audiences
• How you will address these

The main target audience of which our Crime film trailer will be based towards is from the age of a young adult onwards (15+) This is because of the concept of violence used to create the heist scene, and also because of the effect that the use of weaponry will have on the audience. It would also be targeted towards a maturer target audience because of the heist scenario and because of the possible use of strong language. 

A Crime trailer would mainly appeal to a male audience because of the involvement of action (gets the heart racing and creates adrenaline) and also the stereotypical female role which is commonly used to attract a male through the appearance of a female. Most Crime trailers would also appeal to a female audience as well as male because of the way that the action makes the brain think about each of the scenarios.

The age regulation for most Crime trailers is based around the 15+ mark. This is because of the content, this is so that the regulatory bodies have to make the trailer age appropriate as well as the film itself. The film would usually be based towards a similar age group of 15 and sometimes 18+. Most crime trailers are made for the audience of 12 or 15+ so that the trailer can be appropriately advertised on TV and before other films start in a cinema, but limiting the content which can be shown in the trailer from the film.

For our crime trailer we will focus the content towards our target audience by:

• The use of action - By aiming it towards a male target audience we need to create a concept of suspense, tension and action. The trailer needs to emphasise on the action but still show a plot to keep the audience engaged and leave them wanting more.
• The use of camera angles - By focusing on the camerawork and angles we can make our trailer as effective on the audience. Not only by creating emotion for the audience, also putting them into the characters perspective by using angles from theuir point of view. 
• The emotion and after effect - By focusing on the emotion used in the trailer and the effect that it would have on the audience, it will help to make our trailer effective to drawing the audience in and wanting more. It will also help to show us the best point of our trailer by the way the audience reacts to it