The main regulation body for film/trailers is the BBFC (British Board of Film Classification).
The BBFC follow strict rules when income to the content included within films and film trailers, once of which is the follow the age guidelines which approves of which boundary a film/trailer will fit in and the audience of which can view it.
The Guidelines of which the company BBFC follow are used to the best of their abilities to give the best information to the consumers, the guidelines which they follow are:
"It is important that the BBFC's classification standards are in line with what the public expects and that its decisions take account of what the public finds executable to each age category.
Therefore every 4-5 years, the BBFC carries out a major public consultation exercise to find out what the public thinks about the age rating or films and videos before they are released and whether the BBFC's classification standards meet the public concerns.
The BBFC adjusts its standards and criteria in response to any changes in public attitudes"
- Source: BBFC Official website
When a film or trailer is being produced, each has to be met by the criteria's provided by the BBFC making sure that it is appropriate for the audience it is actually aimed at.
When the age regulations for film trailers are added, the advertisement and the actual film audience are different. Usually with films, the trailers are usually made age appropriate so that they can be shown on tv advertisement or before other films in the cinema. On the other hand, the films themselves tend to have a high age restriction.
The trailers are usually made more age appropriate so that a younger audience can watch the trailer but not actually the film itself. For example, if the trailer was to be advertised on tv, certain clips which may be shown in the film would be cut out so that it is appropriate for viewing audiences.
When film trailers are released in before a film in the cinema, the genre is usually taken into consideration. For example, if a family disney film was to be shown in cinema, they would have trailers of the same genre shown before hand, rather than showing a trailer from a completely different genre.
The BBFC adjusts its standards and criteria in response to any changes in public attitudes"
- Source: BBFC Official website
When a film or trailer is being produced, each has to be met by the criteria's provided by the BBFC making sure that it is appropriate for the audience it is actually aimed at.
When the age regulations for film trailers are added, the advertisement and the actual film audience are different. Usually with films, the trailers are usually made age appropriate so that they can be shown on tv advertisement or before other films in the cinema. On the other hand, the films themselves tend to have a high age restriction.
The trailers are usually made more age appropriate so that a younger audience can watch the trailer but not actually the film itself. For example, if the trailer was to be advertised on tv, certain clips which may be shown in the film would be cut out so that it is appropriate for viewing audiences.
When film trailers are released in before a film in the cinema, the genre is usually taken into consideration. For example, if a family disney film was to be shown in cinema, they would have trailers of the same genre shown before hand, rather than showing a trailer from a completely different genre.
This is very thorough Emily and shows that you fully understand about regulation. However, you need to differentiate between films and trailers in terms of regulation, the fact is that the BBFC might award a film an 18 certificate yet the trailer for that film might be certificated as a 15 because the content is more suitable. It is not the job of the BBFC to say who 'should' see a film product, it is their job to say who 'can pay to see it', hence trailers which do not tend to have the same content as the actual film in terms of gore, sexual content or swearing will often be certified differently from the film. For this reason, trailers are allowed on TV and to be shown in the cinema when under 18s are present.
ReplyDeleteReply to this post explaining this in your words, and see if you can find an example on the BBFC website of this.